Mobile Facts To Be Aware Of

At the beginning of this month, Nielsen officially confirmed the time that marketers have been waiting for. Smartphone ownership is now the majority. Feature phones are slowly being phased out in exchange for more advanced superphones. To put it another way: 1 in 2 Americans now own a smartphone.

IN THE MOBILE LANDSCAPE, GOOGLE’S ANDROID PLATFORM HAS ABOUT 48.5% MARKET SHARE, WHILE APPLE’S IOS STANDS AT 32% MARKET SHARE. DEVICES LIKE RIM’S BLACKBERRY ARE BEING PHASED OUT AND THE WINDOWS PHONES BARELY REMAIN ON THE MAP.

THE NIELSEN REPORT FURTHER DEFINES THE TYPE OF INDIVIDUAL THAT OWNS A SMARTPHONE. THE REPORT STATES THAT SUCH PHONES ARE PARTICULARLY POPULAR AMONG AGE GROUPS BETWEEN 25 TO 34. IN THIS AGE RANGE, MORE THAN TWO OUT OF THREE OWN A PHONE CAPABLE OF SURFING THE WEB. ADDITIONALLY, ASIAN AMERICANS ARE LEADING THE SMARTPHONE REVOLUTION WITH 67.3% OWNERSHIP. FOLLOWED BY THEM ARE HISPANICS, WITH ALMOST THREE IN FIVE OWNING A SMARTPHONE, WHILE A MAJORITY OF AFRICAN AMERICANS OWN ONE OF THESE HIGH TECH DEVICES.

SO, WHAT DOES THIS MEAN?

IT FURTHER VALIDATES THE EVOLUTION OF MOBILE. IT IS THE NATURAL PROGRESSION OF TECHNOLOGY TO BECOME SMALLER, QUICKER, AND MORE POWERFUL. THIS IS HAPPENING, AND THE PERFECT STORM IS HEADING STRAIGHT TO THE SMARTPHONE.

RIGHT NOW, THE CURRENT STATE OF THE MOBILE WEB LEAVES MOBILE USERS TOLERANT OF POOR EXPERIENCES AND USABILITY ISSUES. PINCH TO ZOOM, BROKEN FLASH ANIMATIONS, AND SLOW LOADING TIMES, PLAGUE THE MOBILE WEB. EVEN IF YOUR WEBSITE “WORKS” ON A SMARTPHONE, THE FACT REMAINS, IT WAS NOT BUILT FOR THE THIRD SCREEN.

THE THIRD SCREEN IS THE MOBILE WEB, BEHIND TELEVISION AND THE COMPUTER. TO OPTIMIZE YOUR WEBSITE FOR THE SMARTPHONE SCREEN IS TO SURPASS EXPECTATIONS. THE RESULT OF THAT? AN EXPERIENCE THAT WILL DIFFERENTIATE YOU FROM YOUR COMPETITORS.

CONTACT US TODAY TO LEARN MORE ABOUT HOW A MOBILE WEBSITE WILL HELP YOU.


THIS ARTICLE CREDITS TO:

moiremarketing.com
Image Credits: osvin.com