Types of Internet Marketing to promote your business

The process of promoting your business (Product, Brand & Services) online is known as internet marketing. Majority of people nowadays promoting their business online! Why don’t you? Through internet marketing, you can promote your business to millions of targeted people as it is a global media.

Effort in terms of money is less to promote online when compared to local marketing, but it merges creative and technical processes like design, advertising, development & leads. On the web, you can easily analyze the volume and profit that you have invested using various web analysis tools.

There are many ways to promote your business online, but you need to choose the best that suits your business in terms of time and money invested. Let's see what are the types of internet marketing, but before that having a website for your business is a must when it comes to internet marketing, even your site visitors can become promoters if you offer good product and service. Let's see the types of internet marketing to promote your business.

Search Engine Marketing:

This type of marketing relies on paid pay per click advertising. You have to pay Search engines when a visitor clicks the PPC ad and visits your business page. Benefits are you will get targeted visitors as these search engines show your ads only on relevant pages. Targeted people = Sales

Social Media Marketing:

Promoting your business in social networks like Facebook, Twitter, Google+, Linkedin and more is social media marketing. You can attract more people from social networks as there are millions of people connected. There are two types one is you can get your free business page and the other is a premium page or paid ads on these networks.

Search Engine Optimization:

This is contrary to search engine marketing. It's free!, but you need to promote your webpage in search engine ranking pages(SERPs) for specific keywords. For this, you will be needing more SEO skills to play with your competitors. There are more SEO services around the web you can hire.

E-mail Marketing:

First of all E-mail marketing enhances the relationship between customers and the company. For this, you need a cool company profile with a newsletter subscription. Customer who subscribes receives latest news and features about the company and so you get more business leads. This also is inbound marketing.

Affiliate Marketing:

Paying an online retailer or an E-commerce site that helps leads to your business is known as online affiliate marketing. This type of marketing is more helpful because the seller or promoter gets a reward for promoting your business.

Advertising & Video marketing:

Placing your company banners ads on other websites or blogs for brand awareness is display advertising.
Offer promotional videos on your site and video sites like YouTube, Vimeo. If the video is informative then you will get targeted traffic which gives long term conversions. For video marketing, you don’t need to spend money.

Share your ideas and comments so we can explore more types of internet marketing.